Tuesday, April 7, 2015

The Ladies from Fashion Over Fifty's Fashion Show At Bloomingdales on Dec. 6, 2015

Presenting the Fashion Over Fifty Models.  The Pioneers at the Bloomingdale's Chicago Fashion Show, held in honor of all Women Over Fifty. It's never too late, and one is never
too old to to look stylish!! Everyone commented about 
how the camaraderie among the women made this event even more memorable.

Styling by John Liptak.
































This is Elaine, "fantasy" playing wearing a fur coat which
she said she would never do in her real life.  Looking 
gorgeous in the color red, and her makeup is perfect
















This is Peggy who was supposed to be a model, but
instead became a lawyer. This is the official beginning of her
Second Act.  Her mom would be so proud.







This was our fantastic sytlist, John Liptak, with model Debra.
We extend a tremendous thanks to John, or this show wouldn't
have even occurred.  It was through his great efforts that this 
show was a tremendous success.  Thank you John!!!  






























Thursday, April 2, 2015

How would you like to participate in the Second Fashion Over Fifty Fashion Show at Bloomingdales, May 9,2015



Have you lost your motivation to look your best?  Are you Over 

Fifty and feel like you are too old, or tired to keep up your appearance?  Well, this is a great chance for you to learn about how to improve your appearance and your self-confidence along with fourteen other women. Fashion Over Fifty is offering the opportunity to fifteen women to  embrace new techniques to improve your appearance, including: makeup classes to teach you beauty techniques for the Over Fifty, meetings with stylists who will help you find the best look for your body type and your age, and runway modeling classes to teach you about the importance of your posture, your gait, and your self-confidence.




We look forward to helping you look your best and feeling better about yourself too.

Here are some photos of the beautiful women and highlights from our last show at Bloomingdales:

If you have any questions feel free to call Wendy at (818) 519-0433















Wednesday, April 1, 2015

Lafayette 148 New York Likely Makes History on March 26, 2015






On March 26, 2015 Lafayette 148 likely made history as the first designer to address Women Over Fifty.  The wonderful cocktail party softly introduced their Spring line which was geared toward the Woman Over Fifty who wants to remain stylish and classic.
So many Women Over Fifty are confused about what is "appropriate" or "allowable"
as they age.  This collection convinces women there are still lovely styles out there for them no matter what age or size.

My small but vocal campaign on this blog Fashion Over Fifty and on my Facebook/Fashion Over Fifty page is paying off.  Perhaps the movement is slowly gaining ground on its own, however it is not fast enough for us Baby Boomers who have the most disposable income of any generation ever in the U.S,  which now comprises the third largest economy in the world.

The past few years I continually scan department stores looking for fashions for us Over Fifties, since there is no magazine, advertiser or designer who specifically addresses the Baby Boomers.  I take photos of clothes that are Fashion Friendly and I speak with saleswomen all over!!  One day I started talking with Marcia at Saks in Chicago.  She is the Brand Ambassador for Lafayette 148 New York. Not only did she not look her age, 71, but she was dressed so fashionably, I was intrigued.







We must give credit and thanks to this wonderful visionary woman, Marcia (Mar-see-ah) ), who helps so many women Over Fifty style themselves so they not only look good, they feel good.
She knows the frustrations that women feel about finding the right clothing but give Marcia a woman of any size or any age, and she will know what to do.  Especially with the Designer that she sells, Lafayette 148, which is so versatile. Marcia came up with a brilliant idea to hold an intimate event and address Women Over Fifty!! So she suggested to the Managers in New York the idea of having a cocktail party for "Women Over Fifty,"where they could see some of the new designs coming out for Spring that are so perfect for our demographic. Lafayette 148 must be commended for recognizing the truth and importance of what Marcia was saying, and agreed!!

The party took place at Saks Fifth Avenue in Chicago, on Michigan Avenue at 5:30-8:30 p.m. They kindly asked me if I would come as a "blogger" and representative ofWomen Over Fifty.  It was my honor and my pleasure. It is also SO exciting and rewarding that this designer is paying attention to our neglected sector of society. After all of the work I have done the past few years to wake the fashion world up, what a gratifying event>

Here I am, slightly in shock, by the invitation that actually says "Fashion Over Fifty". I am dressed in Lafayette 148 from head to toe. I am wearing a lovely oatmeal colored charmeuse blouse
and a great fitted white jacket that is part of the new Spring/Summer line.
The pants are a soft cotton that may be ankle length on someone taller,
but were very comfortable the entire evening.  They are perfect for a Spring
or Summer evening. I received many complements on what I was wearing, and I have the amazing Regional Representative, Todd, for putting me together!




The guests arrived to a very festive atmosphere where two models were modeling different styles suitable for any age and almost any size.  (A great thing about Lafayette 148 is that they go up to Size 24W. There is not designer that I know of that would consider women over a Size 16, and even those sizes are hard to find.) Below is Elke a beautiful blonde model, 46 years old. Kudos to the organizers of the event for choosing the beautiful "mature" model. When I inquired if it was possible to get a model Over Fifty, I was told that their modeling Agency didn't have one!!


                                                   






This ensemble is Ageless Chic. 
The lovely black dress is made of handpicked textiles from Italy,
as are all of Lafayette fabrics. Over Fifties tend to like their arms covered 
and waists wider. What a more perfect way to do this than to add this lovely 
black and white striped  jacket with 3/4 length sleeves.


The other gorgeous model this special night was Colleen. Colleen is a more normal-sized model and a perfect representation of how women who are not "model thin" can look as stylish and sophisticated, if not more, than the model-thin woman who is not really a true representation
of that average woman.











Who says you have to be skinny to wear all white/cream? This stunning cream silk ensemble is perfect for almost ALL sizes and ages. The long tunic top and the uniquely cut jacket make a very chic statement together. They drape loosely, hiding many of the common trouble areas, and the slacks are also loose but highly styled. Nothing is more sophisticated than a monochromatic look like this. And even better, the silk fabric makes it so sumptuous to wear.

Meanwhile while the models were so gracefully sharing their styles with the guests, the guests enjoyed mingling with each other. Champaign and hors d'oeuvres were also served making all the
Over Fifty guests feel special, which indeed they are.










 It was also so nice to have 3 of my models from our Fashion Over Fifty Fashion show last December come out to further support the cause of Fashion Over Fifty and Women Over Fifty




All in all,  Congratulations to Lafayette 148 New York for acknowledging the
Over Fifty Woman.   Their styles are Ageless Chic, and with a little bit of help
from Stylists like Marcia, the Over Fifty woman will have no trouble finding something not only beautiful, but Classic. These are investment pieces that are timeless.

What more could you want?  Thanks so much Lafayette 148 New York.

It was such an honor to help YOU make history!!!













Monday, March 23, 2015

'Attention Chicagoans!! This will be filled with good Fashion tips for the Over Fifty Woman. If you would like to come, please RSVP to the contact!!

                 CHICAGO PEEPS!!!
THIS THURSDAY on March 26,  COME TO 
SAKS, Michigan Avenue, TO MEET:
   WENDY FROM FASHION OVER FIFTY


FASHION LINE LAFAYETTE 148
WILL BE DEMONSTRATING DIFFERENT WAYS TO STYLE CLOTHES FOR OVER FIFTIES!!

We would love to see you there. Learn some new styling techniques.  Please email the contact person to RSVP

Monday, March 16, 2015

Colors

Have you ever had your “colors done”?  Back in the ’80’s, there was a trend where your skin, hair, and whatever else, were analyzed and you were told that you were either a Spring, Summer, Fall or Winter. This trend got past me, and honestly, it never occurred to me that there was a science behind what colors make you look your best.

When I go to New York, I stay with, Vickie, a very good friend of mine from childhood. One day, she took out this little green book full of colors and explained to me that she had  her “colors done”. Based on her color analysis, she was a “Spring.” This little booklet contained all of the colors that Springs can wear, and that's it. I thought “ great, it’s good to have some guidance as to what colors you should look for while shopping.” However,  I thought Vickie was carrying it to the extreme when she told me she could no longer carry a black purse or wear black shoes. “Ridiculous”, I thought.


My curiosity aroused, I met with Vicki’s color analyst, Candy Gould.  Candy works with a company out of England called House of Colour. Our analysis began on the 12th floor of a high rise on the upper east side of Manhattan, in a corner room that was flooded with natural sunlight. Upon entering the room, you immediately see THE color wheel. Fascinating with all of the colors, arranged in some sort of order that I could not begin to understand.






Candy then demonstrates that there are Four Seasons, two based on warm colors and two based on cool colors. Already I am confused.  In order to check whether you are warm or cold, you can look at your wrist and determine if your veins look blue or green.  Again, I am still confused. Apparently, if you have a yellow undertone to your skin, you are warm based. Much to my dismay, I have a yellow undertone to my skin.      






Looking back I can see that certain reds have more blue and others have more yellow.  When something has more yellow it is a warmer red.  This makes no sense to me because yellow feels like a really cold color and blue feels like a warm. But, ignore this. 

Candy also demonstrates how a yellow undertone in your skin dictates so many other choices, like jewelry, and just about anything else you wear.   So, I am not sure I even have this correct, but if you have a yellow undertone, then you want to stay away from anything with blues in it because yellow and blue make green.  No one wants to look green. Instead, you want to wear colors that accent the yellow undertone which you will see in a minute.




I thought that I looked best in blues and blacks and grays, but boy, was I wrong. The colors on the left, including the off white pearls, are what work best for me.  Okay, now I am mad. There is no way in hell I am going to be like Vicki and stop wearing black!!  My whole wardrobe is black. Everything I own is black. No friggin’ way am I giving up black!!

Well, then Candy wraps you up like an Amish woman from Pennsylvania.
A white cloth covering your hair, and a white cloth covering everything below your chin.  Basically, all you can see is your face!! After this, she begins to hold different colors up to my face with a mirror directly in front of me.   With the bright natural light, there was no denying what colors looked good and what colors looked bad.!!!




After a long process of elimination we determine that these colors are terrible on me.  Okay, I can live without gray and yellow and red, but PINKS, oh no.  I love pink.  What girl/woman doesn’t love pink?  Now I am really getting mad.  No black, no pink, and no blues, this sucks.  I want to leave right then. 

Thankfully, she begins to show me the colors that are good for me.  Whew, at least there is something I liked.  But, was I going to like the colors?  Here you can see an array of the colors that actually flatter my yellow-based skin.



Okay, purple, teal and khaki. Those are colors I have always liked.  In fact, I  once had a purple and teal striped blazer!! However, the other colors quite boring indeed, beiges, browns, camel, and off white pearls.  This was extremely disappointing.  But, there was no getting around what the mirror was showing me in that sunlit room high above Manhattan.  Okay, I thought, good information, but I am not changing my whole life and wardrobe just because of this stupid color chart. 

To cheer me up a little, she hands me THE book of all of MY colors.  There were a few more in there that I liked, like off-white, but NO white.  What, no white?  Other than black, my entire wardrobe is white shirts and T-shirts and long sleeved shirts that I almost wear as a uniform. I can’t believe what I am seeing and hearing. 




What boring colors. I never wear red. Brown, who can ever find brown? The only pastel is a mint green, and I have never worn that in my life. This whole palette, except for the red and brown at the end, is so drab.  I am about to cry.  Then, we turn it over and there are other colors. 




Not too much better if you ask me.  Again, the purple, teal, and greens at the end are good colors. Those I would wear.  But, mustard yellow?  Lime green?  I don’t think so. Now, I am really depressed. If you think of Autumn, which to me is depressing, and think of all of the colors of the
leaves, dirt, and scenery, there isn't a lot of variation. In fact, I have been told that Autumns have the least amount of good colors, because Winters can at least wear White and Black. This is so heartbreaking.

Candace then holds each of the Autumn colors up to my face, and not even all of the Autumn colors look that great.  So she marks down what my best to worst colors are, and how much of each one I can wear. I pay her and thank her so kindly.  What a lovely woman, but I hate what she just told me.
No pastels, no black or white.  What about navy blue?  I grew up wearing a uniform winter and summer of navy and white.  Are you telling me I was wearing the wrong colors my entire life until college?

So much to process.  Slowly I began to carry that damn little green book around with me.  At first, I would experiment between black and brown.  Damnit, brown WAS better.  Reluctantly, I went out and bought some off-white turtle necks. (Walmart had some great ones for $6.00 so I didn’t feel too badly about those.) At some point, I took on the challenge of even trying to find MY colors in stores. At Neiman’s Last Call I found a brown skirt and brown leggings for a very reasonable price, so I gave in and thought "what could it hurt?" I even bought some brown over the knee boots on sale, and I must admit, the brown leggings with the boots look really good!

Four months later, I was carrying that green book around like it was my Bible.  In fact, I called it the Bible.  I don’t know when it was, but at some point, I decided that if I am going to buy anything new, it would have to be one of my new colors.  

Well, this winter, I have embraced camels, browns, off-whites, rusts, and even forest green. But, those are winter colors.  Summer has yet to come, and I am really dreading it because I LOVE pastels. No powder blue, or baby pink.  This is really going to be hard, but so far, I think that Candy and her method have a lot of validity. I have changed as much as I could without spending a fortune, and I really think I look better!! It has somehow made my style more sophisticated, which is a good thing since I basically wore jeans and a white shirt almost every day.  Which brings me to my last point.  My new colors really are great, I have learned to work with them and embrace them, BUT I am never giving up blue jeans!!! And, I am very jealous of SUMMERS and WINTERS who can wear all of my favorite colors, especially black and white. If any Summers  or Winters need some black and white clothing, I am having a sale!

Sunday, February 8, 2015

Bethann Hardson was A Gorgeous and Hot Model in the 70's. Today she is Campaigning Once Again for Diversity

HOT MODEL OF THE '70'S IS FIGHTING FOR DIVERSITY ON THE RUNWAY





In the 70's Bethann Harden was a top BLACK Model. She was one of just
a few. From the photo above you can see what a beautiful woman she was.(In the update at the end of this article you will see that she still is a beauty.)  In 1985 she decided to open her own "Indie" Modeling Agency.  In the mid '80's, black women, for the first time in history, were being used on the runways, on magazine covers, and all over. It was indeed an unbelievable turn around and one that Bethann celebrated and  used to the benefit of many models of different ethnicities.  As a black woman and model herself she was thrilled that the tide seemed to be turning.

The past few years,however, the tide has turned back the other way.  Rarely do you see a black model on the runways, or on magazine covers. Halle Berry isn't even that prevalent. Bethann explains that Miuccia Prada was the first to get rid of the "black girl" and began to editorialize her shows. She wouldn't use models who had famous faces. Ultimately, the black model began to disappear and all the models had to look white and alike. That way, you would notice the clothes instead of the girl. 

Bethann goes on to explain that, ultimately, it caught on and the fashion model was no longer someone with personality like Linda Evangelista, or Naomi Campbell. The model "became somebody you didn't know, who just walked down the runway straight to the end and back. Once you don't want anyone to stand out, then you have to take out the people who do stand out."

In 2013 Bethann, along with Naomi Campbell and Iman, launched The Balanced Diversity campaign to end racism on the runway.  In an open letter to the governing bodies of the major fashion cities- New York, London, Milan, and Paris-she blasted the industry for its white-washed model casts, stating that no matter what the intention, the result is "racism". And she wasn't afraid to name the Designers who were most guilty. 

One year later, Bethann has seen some improvements in New York and Milan. Prada and Jill Sander also included several models of color, where they usually don't use any. She also cautions young models not to take it personally; there's nothing wrong with you, there's something wrong with the system.

Rumor has it that Oprah doesn't want to be on the cover of her own Magazine any longer.  Personally, I think it is long overdue that Oprah put other people her cover. How many times do we need to see her photo-shopped when she could possibly help someone else get a break, or pioneer a cause?  I say: Let Oprah start giving back and help out too!! (That's just my opinion!!). 
Anyway, good luck to Bethann. She is doing a good thing for everyone alive because every one of us is diverse in some way or another. 




      Bethann today, third person from left, with Naomi Campbell and Iman

February, 2015 Update:

The diversity movement seems to be picking up steam. Catherine Deneuve, Charlotte Rampling, Helen Mirren, Jessica Lange, and a slew of other Over Fifty women have recently been in the Mainstream of Advertisers and Retailers eyes.
Bethann will be in the Barney's of New York Spring/ Summer Ad Campaign.
This is getting so exciting, the diversity of Over Fifty women is definitely on a roll, and let's hope it continues.

  


Saturday, February 7, 2015

Truly a Gutsy and Fun Lady We Should All Try to Emulate, Bridget Sojourner

Bridget Sojourner is A Pioneer to be Admired for her Lust for Life and her Determination to Live it to the Fullest!!




“People stop me everyday in the street, amazed that I look so stylish at my age.  The insidious ageism in our society says that you become invisible as you get older and that’s what I’m fighting against visually with my clothes.”  Bridget Sojourner



Bridget looks a million dollars, but her clothes and accessories come from charity shops and she survives on just £100 a week. Her most expensive recent purchase was a pair of Doc Marten boots for £4. Bridget has been a campaigner all her life and does not intend to give up now – taking on the task of raising the profile of older women.
If she could tell her younger self something, it would be this: "That I was not immortal; that life would be so short; that children grow up really fast/ they are young for such a short time: in essence that I need more time (every day/month/year) to live."
When asked for her tips on how women can 'get ahead' as they grow older, Bridget said: "Ahead of who? Work/ life is not a competition – it can be so enjoyed by becoming/ remaining curious, confident, interested, assertive, developing your character, style, caring for and cooperating with others and continuing to explore as much/ many things as possible."

 http://www.telegraph.co.uk/women/womens-life/10312670/Meet-six-fabulous-women-aged-73-and-upwards-redefining-what-it-means-to-be-old.html

Sunday, January 11, 2015

Are You an Ageist? Are Baby Boomers Embracing Age?

Do You Think It's Possible That Baby Boomer's Are in Denial That They Are Getting Older
There are over 100 million Americans over the age of 50 in the United States. The Baby Boomers will soon control more than 70 percent of all disposable income. Over two-thirds of all the cars bought in the United States will be purchased by Baby Boomers. Over half of all computers will be purchased by Baby Boomers. Baby Boomers spend over $7 million a year on online shopping.  Source: AARP
These statistics would have any advertising agency frothing at the bit to have even the smallest portion of this target market, the largest in the western world.  Yet advertisers have ignored the fact that as Boomers, we have spent over $400 billion dollars more than any other generation. They continue to ignore our presence and our influence in the market place.  In fact, pick up almost any magazine (other than a Readers' Digest and the like) and the only time you will see an adult over fifty is for a medical condition such as arthritis, or incontinence, or perhaps  the happy recipient of a Viagra user. Source: Entrepreneur.com
Boomers are definitely excluded from media which this article will help to explain; however, the fact remains that we are being discriminated against.  In this country, when any group is treated differently than another or  is excluded, everybody is up at arms. The best example is when one race is treated unfairly. We call that racism.  In this instance it is referred to as ageism. 
The term "ageism" was coined 45 years ago by Dr. Robert Butler, a physician, gerontologist, psychiatrist, and director of the National Institute on Aging. Butler, who grew up with his grandparents, was sensitive to the dismissive attitude of his medical colleagues toward the elderly and later became their champions. In characterizing the unequal treatment of people based upon their chronological age, he referred to it as ageism.  Source: Nelson, T. (Ed.) (2002). Ageism: Stereotyping and Prejudice against Older People. MIT Press. ISBN 978-0-262-64057-2.
Since that time, the subject has been explored by academicians, policy makers and researchers. Just this month,  The 24th ISA World Congress of  Sociology convened where a primary topic of the Conference was "Age Inequalities, Ageism and Age Discrimination: Still on the Rise?"
However, you don't have to be a sociologist, a doctor, or a scholar to know that, at least, in the United States, ageism not only exists, but that it is prevalent. As all of us over fifty know, we have become outnumbered and outdated by advances  in computers, social media, and exponential advancements in technology.  Ageism exists in all facets of American life, but can actually be seen most visibly in the world of fashion. 
Last year, at the Royal College of Art, in London, a seminar devoted to fashion and getting older took place. Professor Julia Twigg from the University of Kent, in London, was a presenter. Professor Twigg has published a book,  Fashion and Age. Ms. Twigg's  research is the first known study to explore the relationship between clothing and age.  In her book she examines  sociological and historical data, along with fashion theory and cultural gerontology. 
The findings revealed, not surprisingly, that society has historically dictated the norms of older women and dress, such as : higher necklines, longer skirts, looser clothing, darker colors, and most of all, anything that would attempt to attract sexual attention. Concomitant with these "rules" comes a sense of isolation, or the "cultural exile of feminity."  (Any isolation of the elderly is a serious sociological problem that the U.S. government is finally beginning to address.) 
Ms. Twigg concludes that ageism clearly exists at a visceral level in response to merely the appearance of an older person.Fashion and Age p.8. Hence, explaining the dearth of women over 50 in any advertisements. The word visceral conotes a negative emotion that is almost revolting or disgusting ; a pretty condemning prognosis for women who may have 40 to 50 more years to live. 
On a more positive note, research also shows that the rules of fashion and "social ordering" have lessened. Social ordering is being called by academia as the "Reconstitution of Ageing Thesis".  "Across both academic and popular accounts there is a pervasive belief that the nature of old age has undergone significant changes in the past 30 years due to a number of factors too lengthy for this article.  Sociologically, though,  stages of life have become more fluid and less clearly defined. This, of course is promising and helps explain why we are beginning to see a few older women in fashion, such as Lauren Hutton.
Brands and the media reflect both sides of this research.  The British Publication, High 50, spoke to the ad agency for Guinness Beer. The message Guinness wanted to convey was that their consumer has "integrity, character, and the ability to make the most of life". They attest that they never considered age as a factor, but only "attitude". The result is an ad campaign with snappily dressed older men known as the "Sapeurs".  
If you have seen the Dos Equis beer ads, you will recall the distinctively handsome older man (“the most interesting man in the world”) with white hair and white beard in the ad.  He is becoming a well recognized face that people associated with something positive, which is definitely a step in the right direction.
In general, Western Europe has been quicker to embrace older people in the media than the U.S. In the mid '90s, Paris and London opened an ad agency, Masters Models, and hired only people over 50 with the awareness that the demographics in the marketplace are changing.  Here is a sample of a group of new "older" models recently hired.  You can see that they are not the glamourous toothpicks that you are used to seeing. 
The ad agency, Joint London, worked for many years with Marks and Spencer Department Store in London. The co-founder, Lori Meakin, against protest, brought Twiggy in to promote the brand. The campaign was a huge success, resulting in Marks and Spencer subsequently using Helen Mirren, Annie Lennox, and other "older celebrities" who sit amongst younger models. 
The clever use of Twiggy was very apropos considering that she was an icon of the cultural revolution which took place in the '60s.  Hopefully, she is once again helping to spearhead another cultural revolution by spurring on the cultural acceptance of older women, and men, in the media. 
As Ms. Twigg's article points out, it has traditionally been taboo for "women over a certain age" to attempt to attract sexual attention." Along with Master's Modeling, another agency aptly named, Mrs. Robinson, has been pushing the status quo of this taboo.  If you go to their websites you will find photos of women who are not only dressed in sexually revealing clothes, but in sexually evocative scenes as well;  such as the one below.
As a Baby Boomer yourself, examine your initial reaction to this picture.  It evokes that "visceral" response, doesn't it? Maybe it's because we don't see ourselves as old?  Or maybe it's because we are in denial that we are getting older? Nonetheless, if this photo offends you in any way, perhaps you too are an ageist without even knowing it.  Until we can really embrace who we are as older adults and an ageing population, we will never like ourselves.  If we don't like ourselves, how can we expect the media to like us?  There will be more discussions on this topic and feel free to leave comments. However, in the meantime,  maybe we need to consider the few designers and cosmetics companies who DO hire someone over 60, as trail blazers. Let's call it a small victory until we give ourselves more time to reflect on just exactly who the Ageists are. 
Catherine Deneuve Modeling for Louis Vuitton
Catherine Deneuve modeling for Louis Vuitton

This article was published in Boomeon.com.